Every business has a story, just like every person has a story. I humanise businesses, I write their stories, I share their stories, and I help them to build brand new stories with their audiences.
I don't just talk the talk, either.
I've probably walked a few miles in your shoes, unless they're stilettos - in which case, all bets are off.
This ‘real life’ experience is what differentiates well-crafted, quality content from the generic copy that’s becoming increasingly prevalent in the digital world. I’ve worked within sales, ecommerce, start-up ventures, digital marketing, online learning, advertising, media and recruitment – in both B2B and B2C communication. My success within these industries clearly demonstrates how I've learned to utilise the power of personable, engaging, and relevant content and communication.
I help brands to find their voice and communicate with their target audiences – successfully.
One of the most important things I've learned in the past few years, is that too many people want to be heard and not enough people want to listen. I believe that you have to listen first in order to have anything worth saying.
I know how to find out what people want, I know how to connect businesses with people who want to connect with them, and I know how to make people want to connect with them. I know this because I've been doing it for a number of years in a range of positions; not because I read it in a book and not because I read it on Forbes or on a LinkedIn forum.